This Privacy Policy explains how purecharity.org.uk ("we", "us", or "our") collects, uses, and protects the personal data of visitors to our website. Purecharity.org.uk operates as the data controller for all personal information processed in connection with your use of this site. By browsing our 888 Casino review content and related pages, you acknowledge the practices described below. This policy was last updated in January 2026 and applies to all users accessing our services from Great Britain and beyond.
Information We Collect
Information You Provide
- Your name and email address if you submit a contact or enquiry form on purecharity.org.uk
- Any feedback, comments, or messages you voluntarily send to our editorial team
- Preferences or interests you share when subscribing to updates or newsletters
- Any other details you choose to provide when communicating with us directly
Information Collected Automatically
- IP address and approximate geographic location derived from your connection
- Browser type, operating system, and device identifiers
- Pages visited on purecharity.org.uk, time spent on each page, and navigation paths
- Referring URLs indicating how you arrived at our site
- Cookie identifiers and tracking data as described in the section below
- Aggregate usage statistics collected via third-party analytics platforms
Cookies We Use
Purecharity.org.uk uses cookies and similar tracking technologies to ensure the site functions correctly, to understand how visitors interact with our casino review content, and to support affiliate partnerships that keep this resource free to use. You can manage your cookie preferences at any time through your browser settings or our consent tool.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, including security features, session management, and consent preference storage on purecharity.org.uk | Session / up to 12 months |
| Analytics | Collects anonymised data on page views, traffic sources, and user journeys to help us improve our 888 Casino review content | Up to 26 months |
| Affiliate / Marketing | Tracks clicks on operator links so that purecharity.org.uk receives appropriate commission; does not store personally identifiable information | Up to 30 days |
| Preferences | Remembers user settings such as language choice or region to personalise the browsing experience on return visits | Up to 12 months |
| Social Media | Set by embedded share buttons or widgets from third-party social platforms when you interact with them on our pages | Varies by provider |
How We Use Your Data
- To deliver and continuously improve the casino review content published on purecharity.org.uk
- To respond to enquiries, feedback, or support requests submitted by visitors
- To analyse site traffic patterns and user behaviour using aggregated, anonymised analytics
- To manage and attribute affiliate referrals to licensed gambling operators such as 888 Casino
- To comply with applicable legal obligations, including UK GDPR requirements
- To protect the security and integrity of purecharity.org.uk and its users
- To send editorial updates or newsletters where you have explicitly consented to receive them
Legal Bases for Processing
Purecharity.org.uk processes personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We rely on consent where you have actively opted in — for example, when accepting non-essential cookies or subscribing to updates. We rely on legitimate interests for analytics and site security purposes, having balanced these interests against your rights and concluded they do not override your fundamental privacy freedoms. Where required by law, we also process data to fulfil a legal obligation. You may withdraw consent at any time without affecting the lawfulness of prior processing.
Third Parties & Affiliate Links
Purecharity.org.uk contains affiliate links to licensed gambling operators, including 888 Casino. When you click these links, you will leave our site and be subject to the privacy policies of the respective operator. We earn a commission if you register or deposit via our referral links; however, we do not receive or process your personal data submitted to those operators. We use third-party analytics providers — such as Google Analytics — to help us understand site performance. These providers may set their own cookies and process data in accordance with their privacy policies. We require all third-party partners to handle data responsibly and in compliance with applicable law.
Your Privacy Rights
- Right of Access: Request a copy of the personal data purecharity.org.uk holds about you
- Right to Rectification: Ask us to correct any inaccurate or incomplete information
- Right to Erasure: Request deletion of your personal data where there is no compelling reason for its continued processing
- Right to Data Portability: Receive your data in a structured, machine-readable format where technically feasible
- Right to Object: Object to processing based on legitimate interests or for direct marketing purposes
- Right to Restrict Processing: Ask us to pause processing of your data in certain circumstances
- Right to Withdraw Consent: Withdraw any previously given consent at any time via our cookie settings or by contacting us
To exercise any of the above rights, please contact us using the details provided in the Contact section below. We will respond within 30 days in line with UK GDPR requirements. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Data Security & Retention
Purecharity.org.uk implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, or destruction. These include secure server configurations, encrypted data transmission, and restricted internal access protocols. We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations. Contact form submissions are typically retained for no longer than 24 months. Anonymised analytics data may be retained for longer periods as it does not constitute personal data. When data is no longer required, it is securely deleted or anonymised.
Contact
If you have any questions, concerns, or requests regarding this Privacy Policy or the way purecharity.org.uk handles your personal data, please contact our team using the details below. We are committed to addressing all privacy-related enquiries promptly and transparently.
Website: purecharity.org.uk
Email: privacy@purecharity.org.uk
Postal Address: Purecharity Privacy Team, United Kingdom
We may update this Privacy Policy from time to time to reflect changes in law or our data practices. Any material updates will be posted on this